Restricted Projects
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Fashion Dolls
Concepts
These projects are self-led pitches submitted to various internal Mattel ‘Big Ideas’ Campaigns.
I worked on these alongside & after my regular work over the course of each campaign, which ran anywhere from 4 to 6 weeks at a time. Throughout my time at Mattel I was in the Action Figures department, so this was my chance to work on unlicensed and doll-focused projects.
Licensed Fashion Dolls Pitch*
Internal self-led pitch for a Barbie brand licensing opportunity - not pursued
Fashion Dolls Line Pitch*
Internal self-led pitch for a new IP brand of fashion dolls - not pursued
*ideas not initiallypursued but were developed while employed by Mattel Inc., and belong to Mattel
Plush
Concepts
In the short few months I worked on the plush team a number of the projects I worked on never made it to shelf or changed, so these are mostly concept sketches & development on various brands. I worked on licensed products and licensed pitches for Disney, Pixar, Star Wars, Barbie, Netflix, Nintendo, and more.
Licensed Plush Concepts*
Sketches of licensed character concepts and designs, including Sanrio, Netflix, Spirit, and Star Wars.
Internal Brand Plush Concepts*
Plush concepts and form explorations for internal brands like Barbie and Cave Club.